CRM Marketing Specialist
On-site · Melbourne, Victoria, Australia
Job Summary
CRM Marketing Specialist responsible for lifecycle communications across email, SMS, push and other CRM channels; own and refine customer journeys (welcome, post-purchase, replenishment, winback, retention); use data to deliver personalised, relevant communications at scale; test and optimise campaigns across content, timing, triggers and channels; measure performance and drive engagement, retention and revenue; collaborate with digital, brand and customer experience teams to maintain on-brand messaging; 2–4 years of experience and hands-on with Klaviyo/Insider or similar tools; passion for pets and customer-centric experiences.
Required Qualifications
- Proven CRM marketing experience (2–4 years) across lifecycle or customer marketing roles
- Hands-on experience with CRM platforms such as Klaviyo, Insider or similar tools
- Strong experience building automated journeys and triggered communications across multiple channels
- Analytical capability with the ability to interpret performance data and turn insights into action
- Attention to detail and strong execution skills, ensuring communications are accurate, timely and customer-focused
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.