CRM Marketing Specialist
Hybrid · Madrid, Madrid, Spain
Job Summary
CRM Marketing Specialist to support and execute Fever’s CRM strategy across email, push notifications, and in-app messaging; manage activation of customer data to deliver personalized, relevant communications throughout the customer lifecycle; continuously optimize multi-channel communication plans and retention strategies to improve engagement, customer experience, and revenue; collaborate with the CRM Manager to define lifecycle stages, frameworks, and contact strategies; identify and develop key customer segments; build, execute, and optimize automated CRM journeys and lifecycle campaigns; conduct A/B tests and implement learnings to improve campaign performance; analyze customer behavior, transactional, demographic, and lifestyle data to generate actionable marketing insights; own weekly and monthly CRM reporting and performance analysis; stay up to date with CRM best practices and industry trends; requires 2–3+ years experience in CRM/Digital Marketing; experience with Salesforce Marketing Cloud and ESPs; HTML proficiency; English and German proficiency; located in Madrid with hybrid work arrangement.
Required Qualifications
- 2–3+ years of experience in CRM, Digital Marketing, Lifecycle Marketing, or a related field
- Experience working in mobile and web environments
- Hands-on experience with Salesforce Marketing Cloud
- Experience using ESP platforms such as Mailchimp, SendGrid, or similar tools
- Proficiency in HTML
- Strong copywriting skills and ability to adapt messaging to different audiences and channels
- Experience developing and optimizing CRM flows that drive customer engagement and revenue
- Strong understanding of customer segmentation and personalization strategies
- Analytical and data-driven mindset with the ability to translate data into actionable insights
- Experience with A/B testing methodologies and dynamic content/templates
- Highly organized, proactive, and detail-oriented
- Able to prioritize effectively and manage multiple projects in a fast-paced environment
- Strong communication and collaboration skills
- Fluent in English and German
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