CRM Marketing Specialist
Remote · Chicago, Illinois, United States or Boston, Massachusetts, United States
Job Summary
CRM Marketing Specialist responsible for end-to-end CRM campaigns across email, SMS, and push channels, including setup, QA, deployment, reporting, and optimization. Collaborates with Creative, Brand, and Retail Marketing to ensure assets meet brand standards and timelines. Manages CRM calendar and uses Asana for coordination. Builds and deploys campaigns within Alpine IQ, maintains lifecycle journeys (welcome, winback, loyalty, retention), analyzes performance, develops standardized reporting, and partners with Analytics and senior marketing leadership to align with CRM strategy. Requires Bachelor’s degree and 1-3 years in CRM/digital marketing, familiarity with marketing automation platforms (Alpine IQ preferred; Klaviyo/HubSpot/Marketo), and strong Excel/Power BI analytics. Benefits include medical/dental/vision, life, disability, PTO, 401k, holidays.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field required.
- 1-3 years of experience in CRM, email, or digital marketing, preferably in retail, CPG, or a regulated industry.
- Hands-on experience with CRM or marketing automation platforms (Alpine IQ preferred; Klaviyo, HubSpot, Marketo, or similar acceptable).
- Familiarity with performance reporting tools (Excel, Google Sheets, Power BI preferred).
- Excellent organizational and project management skills with a high attention to detail.
- Strong written and verbal communication skills; ability to collaborate effectively across teams.
- Demonstrated ability to manage multiple campaigns simultaneously and meet tight deadlines.
- Creative problem-solver with a proactive and analytical mindset.
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