CRM Marketing Manager (Hybrid)
$120,000–$160,000 year
HybridChicago, Illinois, United States
Job Summary
Develop comprehensive consumer lifecycle strategies across email and SMS, managing design, implementation, and optimization from lead acquisition through renewal and win-back. Build and deploy campaigns directly in Salesforce Marketing Cloud, owning hands-on execution for audience segmentation, journey logic, and send cadence. Establish and maintain a disciplined A/B testing program covering subject lines, CTAs, offer structure, and segments to drive business results. Write creative briefs and campaign copy resonating with small business owners while partnering with MarTech and MarOps to align platform architecture and automation capabilities. Manage lifecycle forecasting, budget, and performance reporting to connect channel activity to lending outcomes. Collaborate cross-functionally with Product, Sales, Operations, and Creative teams to ensure messaging alignment across the customer journey.
Required Qualifications
- Bachelor's degree in Marketing, Business, Finance, or a related field
- 8+ years in email marketing, lifecycle marketing, or CRM
- Backgrounds in fintech, financial services, e-commerce, or subscription businesses
- Hands-on experience building and deploying campaigns in Salesforce Marketing Cloud or a comparable ESP (Braze, Klaviyo, Iterable)
- A disciplined approach to A/B testing
- Strong segmentation and data analysis skills
- Strong communication and cross-functional skills
- Self-motivated and organized
- Comfortable leading teams through ambiguity
- Eligible to work in the United States
Desired Qualifications
- Salesforce Marketing Cloud certifications
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.