CRM Manager
$50,000–$60,000 year
On-siteMilan, Lombardy, Italy
Milan, Lombardy, ItalyOn-siteFull Time$50,000–$60,000 yearSenior LevelEnterprise
Full TimeSenior LevelEnterprise
Job Summary
Define and implement the brand's omnichannel CRM and client engagement strategy, integrating retail, e-commerce, and wholesale data to map the customer journey and optimize ROI. Manage CRM tools, analyze KPIs and cross-channel trends to drive retention, loyalty, and lifetime value through targeted digital campaigns and email/SMS initiatives. Oversee media budgets, performance marketing strategies, and A&P budget coordination while ensuring data compliance and partnering with retail teams to strengthen clienteling practices.
Required Qualifications
- At least 8-10 years of experience in CRM, digital marketing, media planning, or related fields
- CRM and Omnichannel strategy & execution in a Luxury Maison HQ
- Strong knowledge of CRM platforms (e.g., Salesforce, HubSpot, Adobe Campaign) and marketing automation tools
- Experience managing paid media campaigns across major digital platforms
- Analytical mindset with proficiency in data analysis and reporting
- Strong project management and stakeholder management skills
- Excellent communication and presentation skills and ability to work cross-functionally (with different teams: Mktg, Sales, E-commerce)
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