CRM Manager (m/f/d)
$45,000–$65,000 year
On-siteBerlin, State of Berlin, Germany or North Canton, Ohio, United States
Job Summary
Plan, create, and send all email campaigns including product launches and sales events while managing automated flows for welcome, abandoned cart, and post-purchase sequences to drive conversions. Build and maintain audience segments in Klaviyo based on behavior and purchase history, then tailor CRM strategies for key markets in the US and Europe. Execute retail marketing campaigns to enhance customer engagement and collaborate with the content team to craft original, on-brand communication plans. Analyze campaign performance data to refine targeting and optimize effectiveness. This role supports MIKUTA's omnichannel strategy to ensure a consistent brand experience across online and offline channels.
Required Qualifications
- At least 3-5 years of experience in CRM, email marketing or related roles within fashion, lifestyle or e-commerce brands
- Proficiency in Klaviyo
- experience in creating automation flows
- experience in customer segmentation
- Strong data-driven mindset
- ability to interpret metrics
- ability to use insights to inform strategies
- ability to optimize performance
- Strong understanding of brand communications
- natural eye for impactful content
- natural eye for design
- Exceptional writing skills
- Exceptional proofreading skills
- ability to craft engaging and on-brand content
- Comfortable working in a fast-paced, evolving environment
- Understanding of omnichannel strategies
- ability to tailor CRM approaches for international markets
- ability to tailor CRM approaches for the US
Desired Qualifications
- experience with AI-assisted workflows
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