CRM Manager
$95,000–$95,000 year
On-siteNew York, United States
Job Summary
Own Email & SMS/MMS campaign calendar planning and workflow for eCommerce, retail, and special events. Develop advanced marketing automation, subscriber journeys, and triggered communications to increase engagement and customer lifetime value. Curate campaign context, content, and call-to-actions with clear copy and design briefs, collaborating with the Creative team. Execute end-to-end campaigns, flows, and transactional emails directly in Klaviyo and Attentive. Design segmentation strategies to deliver relevant communications and administer CRM systems to ensure accurate, up-to-date customer data. Collaborate with performance marketing teams to align CRM strategies with business goals and monitor campaign performance using data-driven insights. Innovate subscriber growth campaigns across digital touch points and ideate loyalty programs to enhance the omni-channel experience. Create regular reports and dashboards to track KPIs and deliver actionable insights.
Required Qualifications
- 3-5 years proven experience in CRM management, marketing automation, Email/SMS or a related role within a D2C omni-channel vertical
- Bachelor's Degree in Marketing, Business or related field
- Candidate must have a proven track record in digital project management and ability to engage and manage needs from senior stakeholders
- Strong organization and presentation skills for briefing creative teams with a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders
- Proficiency in using CRM software (ideally Klaviyo and Attentive) and other performance marketing automation tools
- Proficiency in Analytics and reporting tools including GA4 and Triple Whale
- Solid understanding and experience in personalization (CRM) and segmentation marketing
- Aptitude to thrive in a fast-paced and rapidly changing environment
- Excellent analytical skills with strong data-mining and in-depth database segmentation experience preferred
Desired Qualifications
- Familiarity with data privacy regulations (ie GDPR, CCPA, CAN-SPAM Act, etc.) and their implications for CRM activities
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