CRM Manager

Entrepreneurial CRM Manager to lead end-to-end CRM strategy and execution across international markets. Own and scale CRM capabilities from ground up, including multi-channel campaigns (direct mail, email, in-app, push), data architecture and migrations, and audience segmentation within Braze. Partner with the CRM Team Lead to define strategic initiatives while autonomously delivering day-to-day execution in new regions. Drive campaign design, testing (A/B), measurement of lifecycle KPIs, and localisation of messaging to support international growth. Collaborate with Product, Data, and Commercial teams to align CRM strategies with market-specific goals and contribute to priority projects across the CRM function.