CRM Manager
$90,000–$115,000 year
Hybrid · New York City, New York, United States
New York City, New York, United StatesHybridFull Time$90,000–$115,000 yearMid LevelNot SpecifiedSmall
Type
Full Time
Level
Mid Level
Education
Not Specified
Company size
Small
Job Summary
CRM Manager to own and optimize the full CRM ecosystem (Email, SMS, Direct Mail, Membership) and lifecycle marketing programs, leveraging Bloomreach and cross-functional collaboration to drive engagement, retention, and customer lifetime value for an e-commerce brand; responsibilities include campaign planning, segmentation, testing, and analytics across multiple channels, and partnership with creative, data, and product teams to deliver cohesive customer journeys.
Required Qualifications
- 5+ years of experience in CRM, lifecycle marketing, or retention
- Experience with Bloomreach, Klaviyo, Salesforce Marketing Cloud, or similar tools
- Strong analytical mindset with ability to translate data into actionable insights
- Understanding of customer segmentation, personalization strategies, and lifecycle marketing best practices
- Proven ability to manage and optimize email and SMS programs at scale
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