CRM & Loyalty Manager
On-siteRiyadh, Riyadh Region, Saudi Arabia
Job Summary
Develop and optimize CRM strategies to enhance customer engagement and retention while overseeing the design and execution of loyalty programs aligned with brand objectives. Collaborate with cross-functional teams to integrate these initiatives with overall marketing strategies, analyzing customer data to identify trends and opportunities for personalized engagement. Implement and manage CRM tools to streamline processes, develop targeted communications across touchpoints, and apply A/B testing methodologies to optimize campaign performance. Monitor loyalty program results to provide actionable insights and recommendations to the Performance Sr. Manager, ensuring alignment with business goals. Stay informed on industry trends and best practices to drive continuous improvement in customer experience.
Required Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- Minimum of 3 years of proven experience in CRM and loyalty program management
- Proficient in using CRM tools and technologies
- Strong analytical skills with the ability to interpret customer data and generate actionable insights
- Excellent communication and collaboration skills
- Results-driven mindset with a focus on enhancing customer experience and loyalty
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