CRM & Lifecycle Marketing Specialist
HybridBerkeley, California, United States
Job Summary
Build, execute, and maintain automated nurture campaigns in Salesforce Marketing Cloud across the guest lifecycle, translating business requirements into audience logic, segmentation, and dynamic content. Develop multi-step journeys using Journey Builder and Automation Studio, applying AMPscript and HTML to deliver personalized subject lines, trip recommendations, and conditional messaging. Own end-to-end campaign QA, testing, and deployment, validating rendering, tracking, suppression rules, and deliverability before launch. Analyze performance metrics to optimize engagement and conversion rates while partnering with cross-functional teams to ensure accurate data integration between Sales and Marketing Cloud.
Required Qualifications
- 4+ years of experience in CRM, lifecycle marketing, email marketing, marketing automation or digital engagement, preferably within a direct-to-consumer (DTC) business environment
- hands-on Salesforce Marketing Cloud expertise, including Journey Builder, Email Studio, Automation Studio, Content Builder, and automated journey development
- Working knowledge of Salesforce Sales Cloud, CRM integrations and customer data ecosystems, including how customer attributes, engagement signals, behavioral data and customer status inform segmentation, personalization and campaign orchestration
- Experience building and managing lifecycle marketing programs, including lead nurture, inquiry nurture, abandoned browse, re-engagement, post-trip, repeat purchase, loyalty, referral and other automated customer journeys
- Strong understanding of lifecycle marketing strategy, including audience segmentation, personalization, customer journey orchestration and translating business requirements into campaign logic, audience rules and deployment plans
- Strong technical proficiency in email development and marketing automation, including HTML, CSS, AMPscript, SQL, data extensions, dynamic content, automation workflows and related technologies
- Experience working with preference centers, consent management practices, audience suppression strategies and email deliverability best practices, with an understanding of compliance requirements and sender reputation management
- Demonstrated expertise in campaign QA and troubleshooting, with the ability to validate audience targeting, personalization, rendering, links, tracking, suppression logic and overall campaign functionality before deployment
- Experience analyzing campaign performance and test results, including engagement, conversion and journey metrics, and using insights to improve campaign effectiveness
- Advanced proficiency in Microsoft Excel or similar tools for segmentation validation, data analysis, list review and campaign quality assurance
- comfortable working in Salesforce Marketing Cloud or a similar enterprise marketing automation platform
- understands how CRM data powers email and journey orchestration
- brings strong technical fluency in email production, audience segmentation, dynamic content, testing and campaign troubleshooting
- Must be able to lift 50 lbs
Desired Qualifications
- Master's degree preferred
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