CRM (HubSpot) & Marketing Operations Associate - Makula
On-siteKarachi, Sindh, Pakistan
Job Summary
Conduct a full audit of the existing HubSpot setup to identify duplicate contacts, fix lifecycle stages, and resolve structural data integrity issues. Take ongoing ownership of CRM health by ensuring every new lead record is complete, correctly staged, and properly assigned. Build and maintain segmented contact lists based on ICP criteria while setting up workflows and enrollment logic that support the outbound motion. Manage technical sync between HubSpot and outbound campaign tools to ensure reply statuses and sequence completions write back correctly. Own HubSpot dashboards for pipeline health and lead source performance, producing weekly snapshots covering data completeness and active lead status. Work directly under the Outbound Marketing Manager to ensure the CRM backbone supports the scaling pipeline without gaps.
Required Qualifications
- Minimum 2 years of independent, hands-on HubSpot experience
- Must have managed a HubSpot CRM on your own
- Must have experience building workflows
- Must have experience managing contact properties
- Must have experience creating lists
- Must have experience configuring pipelines
- Must have experience troubleshooting data issues
- Proven ability to clean and restructure a CRM that has accumulated dirty data
- Must have experience handling duplicates
- Must have experience handling mismatched properties
- Must have experience handling broken lifecycle stages
- Solid understanding of how lead lifecycle stages work
- Must understand why accuracy at each stage matters for sales reporting
- Must be comfortable building HubSpot reports and dashboards without guidance
- Must have strong attention to detail
- Must have good written English
- Must be available for Hybrid work in Karachi
- Must be available for minimum 3 days per week in Karachi office
Desired Qualifications
- Experience integrating HubSpot with outbound campaign or automation tools
- Familiarity with how enriched lead data maps to CRM contact properties
- Basic knowledge of Zapier
- Basic knowledge of Make
- Basic knowledge of webhook-based integrations
- Exposure to Clay
- Exposure to similar data enrichment tools
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