CRM Executive
On-site · Burton upon Trent, England, United Kingdom
Job Summary
CRM Executive responsible for planning and executing email-focused CRM campaigns, including lifecycle automation, A/B testing, QA, and ensuring GDPR/PECR compliance. Will brief and build campaigns, manage audiences, proof content, analyze performance, and drive customer engagement across channels (email, app, push). Requires collaboration with brand partners and cross-functional teams; strong segmentation, targeting, and content creation skills; Braze platform experience is desirable. The role emphasizes developing and optimizing automated lifecycle programs and contributing to the evolution of the customer engagement data strategy within a hospitality group.
Required Qualifications
- CRM experience
- email marketing
- data-driven campaign planning
- audience segmentation
- content creation
- campaign management
- A/B testing
- GDPR/PECR compliance
- stakeholder collaboration
- proactive communication
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