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Greene King2 days ago

CRM Executive

On-site · Burton upon Trent, England, United Kingdom

Type
Full Time
Level
Mid Level
Education
Not Specified
Company size
Large

Job Summary

CRM Executive responsible for planning and executing email-focused CRM campaigns, including lifecycle automation, A/B testing, QA, and ensuring GDPR/PECR compliance. Will brief and build campaigns, manage audiences, proof content, analyze performance, and drive customer engagement across channels (email, app, push). Requires collaboration with brand partners and cross-functional teams; strong segmentation, targeting, and content creation skills; Braze platform experience is desirable. The role emphasizes developing and optimizing automated lifecycle programs and contributing to the evolution of the customer engagement data strategy within a hospitality group.

Required Qualifications

  • CRM experience
  • email marketing
  • data-driven campaign planning
  • audience segmentation
  • content creation
  • campaign management
  • A/B testing
  • GDPR/PECR compliance
  • stakeholder collaboration
  • proactive communication
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Greene King

CRM Executive

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