CRM & Email Marketing Manager
$83,000–$90,000 year
HybridBrooklyn Park, Minnesota, United States
Brooklyn Park, Minnesota, United StatesHybridFull Time$83,000–$90,000 yearLarge
Full TimeLarge
Job Summary
Own the enterprise email marketing program by establishing governance for audience segmentation, communication frequency, and deployment standards. Lead end-to-end campaign execution including production, testing, QA, and optimization while building responsive emails and managing deliverability. Partner with CRM owners, Data & Analytics, and IT to improve supporter journeys across email, SMS, and automation channels. Monitor performance metrics to drive continuous improvement and inform future communication capabilities.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field, or an equivalent combination of education and experience
- Five (5) or more years of experience leading CRM-enabled email marketing programs, including audience segmentation, marketing automation, deployment, reporting, and optimization
- Experience working with CRM and email marketing platforms such as Blackbaud Raiser's Edge, Luminate Online, Bonterra, Mailchimp, Salesforce Marketing Cloud, HubSpot, or similar systems
- Experience coordinating communications across multiple audience databases and marketing platforms, with the ability to translate business needs into scalable audience strategies, communication governance, and marketing automation
- Experience building responsive HTML email campaigns and automated customer journeys
- Knowledge of email accessibility standards, CAN-SPAM requirements, deliverability best practices, and digital marketing trends
- Strong project management and cross-functional collaboration skills
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.