CRM & Email Marketing Manager
$83,000–$90,000 year
HybridBrooklyn Park, Minnesota, United States
Job Summary
Own the organization's enterprise email marketing program, ensuring communications are coordinated, audience-centered, and aligned with organizational priorities. Establish governance for audience segmentation, communication frequency, deployment standards, suppression rules, personalization, and marketing automation. Lead end-to-end execution of email campaigns, including production, testing, quality assurance, deployment, reporting, and optimization. Build responsive emails, write optimized subject lines and dynamic content, and design automated journeys and lifecycle communications. Partner with CRM owners, Data & Analytics, and IT to improve audience journeys, maintain data quality, and coordinate cross-platform supporter experiences. Monitor campaign performance, build dashboards for actionable insights, and conduct A/B testing to continuously improve engagement and operational efficiency.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field, or an equivalent combination of education and experience
- Five (5) or more years of experience leading CRM-enabled email marketing programs, including audience segmentation, marketing automation, deployment, reporting, and optimization
- Experience working with CRM and email marketing platforms such as Blackbaud Raiser's Edge, Luminate Online, Bonterra, Mailchimp, Salesforce Marketing Cloud, HubSpot, or similar systems
- Experience coordinating communications across multiple audience databases and marketing platforms, with the ability to translate business needs into scalable audience strategies, communication governance, and marketing automation
- Experience building responsive HTML email campaigns and automated customer journeys
- Knowledge of email accessibility standards, CAN-SPAM requirements, deliverability best practices, and digital marketing trends
- Strong project management and cross-functional collaboration skills
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