CRM & Commercial Analytics Specialist
On-siteThriplow, England, United Kingdom of Great Britain and Northern Ireland
Job Summary
Champion a customer-centric approach by ensuring a consistent experience across all touchpoints and stages of the customer journey. Collaborate with the Digital Marketing Executive and cross-functional teams to assess and enhance customer interactions across channels. Design and deliver exceptional customer experiences through all marketing activities while acting as the Salesforce expert to promote system adoption and best practices. Optimise the CRM system in alignment with marketing and sales requirements and provide hands-on support to internal teams for efficient CRM usage. Ensure GDPR compliance and uphold data governance standards. This role requires a proactive professional with 4+ years of experience in customer journey marketing and Salesforce expertise, working 35 hours weekly from the Thriplow office at least three days per week.
Required Qualifications
- Minimum 4+ years of experience in customer journey marketing and/or CRM
- Proven expertise in Salesforce
- Advanced proficiency in analytical tools such as Google Analytics and CRM platforms
- Strong understanding of customer engagement, retention, and loyalty strategies
- Experience in project management and campaign execution
- UK-based and available to work from our Thriplow office at least three days per week
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