CRM Automation & Personalisation Specialist (Sydney, Melbourne or Brisbane)
HybridMelbourne, Victoria, Australia
Job Summary
Own day-to-day administration, configuration, and optimisation of HubSpot marketing automation, segmentation, and lifecycle logic. Design and build automated workflows, nurture programs, and triggered communications across email, SMS, and web touchpoints using behavioural and demographic data. Maintain strong data quality, support custom dataset imports, and conduct A/B testing to improve campaign effectiveness. Collaborate with Product and Technology stakeholders on integrations, provide internal training, and ensure all activities align with privacy and consent compliance. Work autonomously to drive measurable improvements in enquiry, application, and enrolment performance.
Required Qualifications
- 3–5 years' experience in CRM management, marketing automation, lifecycle marketing or a related technical digital role
- Strong hands-on experience with platforms such as HubSpot and Salesforce Marketing Cloud, including being the technical go-to for automation, segmentation and platform configuration
- Demonstrated success building sophisticated nurture journeys, dynamic content and personalisation logic across campaigns or cross-channel programs
- Strong working knowledge of CRM data structures, list and consent management and reporting
- Experience with APIs, integrations, custom datasets and troubleshooting data flows
- Practical capability in tools and languages such as HTML, CSS, JavaScript, Liquid, SQL or equivalent platforms used in marketing automation environments
- Strong analytical capability, attention to detail and confidence using data to improve outcomes
- Ability to work autonomously, manage competing priorities and collaborate effectively across technical and non-technical teams
- BASE Sydney, Melbourne or Brisbane, with hybrid working and some in-office presence for collaboration and key events
- TYPE Full time, permanent
Desired Qualifications
- Experience supporting a CRM implementation or major platform uplift program
- Experience in higher education or another complex multi-stage service environment
- Familiarity with student recruitment funnels, enquiry nurturing and enrolment lifecycle design
- Platform certifications relevant to CRM or marketing automation
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