CRM & Automation Lead (FTC)
On-siteLondon, England, United Kingdom
Job Summary
Design end-to-end HubSpot lifecycle journeys to improve retention, reactivation, and cross-sell performance across enterprise accounts. Build and launch automation workflows ensuring accurate Salesforce integration, while defining segmentation and lead scoring logic to sharpen targeting precision. Set up lifecycle tracking and performance dashboards to surface actionable insight from GA4, HubSpot, and Salesforce data. Troubleshoot front-end marketing automation issues across landing pages, forms, and email journeys, and manage lead routing processes for timely sales handover. Support paid media execution across LinkedIn, Google Ads, and Meta platforms as required, assisting with campaign pacing and creative spec delivery. Act as the day-to-day owner for campaign operations and reporting, collaborating closely with media planners, the analytics team, and the creative studio.
Required Qualifications
- Proven hands-on experience with HubSpot — building automation workflows, managing integrations, and troubleshooting front-end issues (backend development not required)
- Strong GA4 proficiency: confident pulling, interpreting, and acting on analytics data to drive campaign and site improvements
- Experience with Salesforce alongside HubSpot, including workflow management and integration troubleshooting
- Solid Excel or Google Sheets skills, including building and maintaining reporting templates and pivot-based analysis
- Experience in a B2B digital marketing environment, agency-side or client-side
- Meticulous attention to detail — campaign setup, tracking, and lead routing require rigorous QA at every stage
- Clear, confident communication: able to translate data and insights into recommended actions for both technical and non-technical stakeholders
- Comfortable managing multiple priorities autonomously, with a pragmatic, outcomes-focused approach
Desired Qualifications
- Hands-on paid media experience: Google Ads, LinkedIn, Meta, and/or programmatic platforms
- Familiarity with Google Tag Manager and copy-level SEO best practices
- Experience with data visualisation tools
- Proficiency with Gen AI tools relevant to digital marketing — using AI to support campaign analysis, content testing, or automation design
- Experience developing personal AI-assisted workflows to improve efficiency and output quality
- Agentic approach to problem-solving: able to break down complex, multi-step challenges systematically and identify clear paths forward
- Ability to critically evaluate AI-generated outputs and apply sound human judgement before acting on them
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