Creator Manager
Hybrid · London, England, United Kingdom
Job Summary
Creator Manager at AWAL UK builds and nurtures relationships with content creators, agencies, and media pages; leads end-to-end creator agency campaigns, negotiates fees, and develops global creator strategies around touring and influencer activations to drive streaming and artist discovery. You’ll shape creative direction for content seeding and collaborations, coordinate with the marketing team to integrate bespoke creator plans into broader campaigns, monitor daily engagement KPIs, analyze social conversations for opportunities, and provide KPI updates and actionable recommendations. Strong relationships in the creator/influencer space, extensive platform knowledge (TikTok, Instagram, Snap, Shorts), and a startup/entrepreneurial mindset are essential; remote work is available Fridays with in-office presence in London Monday-Thursday.
Required Qualifications
- Minimum 2 years of experience in a record label or agency
- Expertise in creators, influencers and media pages that drive streaming consumption & audience growth on digital platforms/DSPs
- Exceptional relationship management skills with content creators, media pages, and influential fans
- Strong knowledge of platforms like TikTok, Instagram, Snap and YouTube Shorts and related content trends
- Familiarity with creator marketing tools and creator analytics platforms
- Creative mindset with data analytics focus
- Strong organizational and communication skills
- Hands-on expertise with social media platforms and platform-specific best practices
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