Creator Lead
$90–$110,000 year
HybridLos Angeles, California, United States
Job Summary
Own the creator strategy for your brands by analyzing proprietary performance data, conducting consumer and competitor research, and developing winning messaging frameworks. Translate these insights into repeatable creator briefs with clear, actionable direction, then manage the execution pipeline for UGC, self-tapes, and edits across 5-10 DTC brands. Prototype new creative approaches on camera to validate ideas before scaling them through the network, using real-time metrics to iterate quickly. Drive execution with speed and autonomy, rapidly turning around concepts while coaching talent to deliver high-quality work. Based in Los Angeles Arts District with hybrid availability, this role sits within a creative strategy team focused on scaling content for beauty, wellness, food, and tech portfolios.
Required Qualifications
- 3+ years of experience creating content for social media
- experience directing or coaching other creators
- real performance marketing experience
- understanding of hook rate
- understanding of thumbstop
- ability to connect creative decisions to data
- ability to shoot and perform in UGC-style content
- ability to match talent to briefs
- ability to give clear, constructive feedback
- ability to stay organized across multiple brands, creators, and briefs
- deep fluency in digital content culture
- ability to communicate clearly
- ability to translate performance data into creative direction
- ability to interface with cross-functional partners
- ability to interface with a roster of freelance creators
- based in Los Angeles
- ability to have regular in-person presence at the Arts District studio
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