Creatives & Social Media Specialist
HybridMakati City, Metro Manila, Philippines or Makati, Cagayan Valley, Republic of the Philippines
Job Summary
Plan and manage social media calendars for Facebook, Instagram, TikTok, the website, and other digital platforms to align with seasonal campaigns and product launches. Conceptualize creative assets for community engagement, contests, and customer interactions, then design high-quality static images, motion graphics, and short-form videos adhering to brand guidelines. Schedule and publish content across all assigned channels while monitoring visuals, captions, and user experience for accuracy. Collaborate with brand, ecommerce, and sales teams to execute email and mobile marketing campaigns, coordinate influencer initiatives, and repurpose existing assets for trade marketing and e-commerce.
Required Qualifications
- A graduate of any four year course, preferably in Marketing, Advertising, Multimedia Arts, Graphic Design, Fine Arts, Communications, or a related field.
- At least 2–4 years of experience in graphic design, social media management, digital marketing, or content creation.
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and other design tools such as Canva, or equivalent.
- Strong knowledge of social media platforms, including Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging digital channels.
- Experience in creating static graphics, motion graphics, short-form videos, and marketing collateral for both digital and print.
- Understanding of content strategy, social media best practices, platform algorithms, and digital advertising specifications.
- Basic knowledge of photography, videography, video editing, and content production workflows.
- Strong visual design skills with a keen eye for typography, layout, branding, color, and storytelling.
- Knowledge of digital marketing metrics and the ability to analyze content performance to optimize future campaigns.
- Excellent written and verbal communication skills.
- Highly organized with strong project management, time management, and multitasking abilities.
- Able to work independently while collaborating effectively with cross-functional teams, agencies, and external partners.
- Creative, proactive, detail-oriented, and adaptable in a fast-paced environment.
- A strong portfolio showcasing graphic design, social media campaigns, branding, and video content is required.
Desired Qualifications
- Experience in FMCG, retail, e-commerce, pet care, or consumer brands is an advantage.
- Familiarity with email marketing platforms, website content management systems (CMS), and e-commerce platforms is an advantage.
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