Creative Strategy Manager, Paid Social
$102,400–$128,000 year
On-siteBoston, Massachusetts, United States
Job Summary
Lead creative strategy across paid social campaigns, ensuring every concept is grounded in audience insights, business priorities, and performance learnings. Develop strategic briefs that inspire high-performing creative tailored to each platform and translate experimentation results into actionable recommendations. Identify emerging consumer behaviors and cultural trends to continuously evolve the paid social approach through testing frameworks and emerging technologies like AI. Partner closely with Marketing, Creative, Media, Analytics, Influencer, Production, and external agencies to develop integrated campaigns and maintain a centralized library of learnings. Lead recurring strategy sessions to align stakeholders around campaign priorities and future opportunities.
Required Qualifications
- At least 5 years of experience in Creative Strategy, Social Strategy, Performance Marketing, Brand Strategy, or a related field
- Proven experience developing creative strategy for paid social campaigns and translating performance insights into creative direction
- A deep understanding of social platforms, consumer behavior, cultural trends, and emerging digital experiences
- Experience partnering with Creative, Media, Analytics, Influencer, Production, and agency teams to deliver integrated marketing campaigns
- Outstanding creative brief writing, communication, and presentation skills
- Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment
- Experience with creative testing methodologies and performance marketing principles
- Experience leveraging artificial intelligence or emerging technologies to improve creative strategy, ideation, or workflows
- A gaming license issued by the appropriate state agency
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.