Creative Strategist (Social)

Develop original, social-first creative concepts rooted in brand strategy, cultural insight and platform understanding. Ideate and pitch new social ideas to the client, articulating the strategic thinking behind creative choices. Track and interrogate social trends, cultural moments and audience behaviours—turning insight into actionable creative opportunities for the brand. Be on the ground at shoots, directing content capture and ensuring the creative vision carries through on-set. Partner with in-house content team on post-production, guiding edits and ensuring final outputs land as intended—from social cuts to show reels and internal sell-in videos. Stay across platform trends and algorithm shifts to ensure work is optimised for performance and reach. Contribute to integrated thinking across the wider client ecosystem, connecting social activity to the bigger brand picture. Work at pace, turning around reactive and proactive ideas with speed and quality. Help shape and evolve the social playbook for the brand, identifying new creative territories and content opportunities. Support on wider agency briefs and new business pitches as needed, bringing social-first creative thinking across Grey London’s client portfolio.