Creative Strategist - Performance Marketing (m/w/d)

Translate business goals into clear creative strategies, prioritize hypotheses, and steer testing to generate measurable performance. Build structured test series, vary hooks and visuals, and adjust campaign elements to ensure creatives drive funnel results. Analyze signals from Meta, TikTok, and other platforms to derive strategic moves and optimize creative output. Organize assets across awareness, consideration, and conversion stages to strengthen overall efficiency. Connect research with storytelling to transform user motivations into precise ad concepts. Coordinate design, copy, and media buying teams to streamline briefings and accelerate execution. Identify emerging formats and platform updates early to scale creative strategies effectively.