Creative Strategist lead - Maternity Cover
Remote · Gibraltar, Gibraltar
Job Summary
Own creative strategy across the US Social Casino portfolio, leading a creative pod and translating performance data into winning concepts that drive real results. Generate concepts and briefs for UGC, influencer, Motion Graphics, and Playable content; lead a small team of strategists, copywriters, and video editors; write scripts and shape storyboards for video content; partner with media buyers to analyze performance data and turn insights into iterative creative improvements; build frameworks and maintain a library of high-performing angles and approaches. Senior-level, fully remote with autonomy on accounts that test more, ship more, and learn faster in a competitive vertical.
Required Qualifications
- Proven creative strategy experience at a performance-driven agency or in-house team with measurable results
- Deep UGC and influencer expertise
- Strong scriptwriting skills and comfort shaping video content from concept to final cut
- Data fluency – CTR, CPI, ROAS, hook rates, and retention curves
- Team leadership experience with autonomy
- Thrives in fast-paced environments with evolving briefs
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