Creative Strategist Lead
RemoteBrazil
Job Summary
Own creative strategy for Social Casino accounts across Paid Social, Programmatic, and App Store channels, generating concepts and briefs for UGC, influencer, Motion Graphics, and Playable content that convert. Lead and mentor a small team of strategists, copywriters, and video editors while writing scripts and shaping storyboards for video content with both in-house teams and external creators. Partner with media buyers to analyze performance data and turn insights into the next round of creative iterations, building winning frameworks and maintaining a library of high-performing angles and hooks. This senior role offers full autonomy on accounts that test, ship, and learn faster than most agencies, with a fully remote setup available in multiple countries.
Required Qualifications
- Proven creative strategy experience at a performance-driven agency or in-house team with measurable results
- Deep UGC and influencer expertise – you know how to use these as performance levers, not just brand plays
- Strong scriptwriting skills and comfort shaping video content from concept to final cut
- Data fluency – CTR, CPI, ROAS, hook rates, and retention curves should be second nature
- Team leadership experience with the autonomy to operate without constant oversight
- Thrives in fast-paced environments where briefs evolve and iteration is constant
- Must be able to work remotely
- Must be based in one of the following countries: Brazil, Bulgaria, Costa Rica, Croatia, Cyprus, Estonia, Georgia, Greece, Ireland, Mexico, Poland, Portugal, Romania, Serbia, or Slovenia
Desired Qualifications
- Experience leading a creative pod
- Experience translating performance data into winning concepts
- Experience generating concepts and briefs for UGC, influencer, Motion Graphics, and Playable content
- Experience writing scripts and shaping storyboards for video content
- Experience working with both in-house teams and external creators
- Experience partnering with media buyers to analyze performance data and turn insights into creative iterations
- Experience building winning frameworks and maintaining a library of high-performing angles, hooks, and creative approaches
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