Creative Strategist (Growth Marketing)
RemoteUnited States
United StatesRemoteFull TimeSenior Level
Full TimeSenior Level
Job Summary
Own the day-to-day workflow of ad production for Meta, TikTok, and YouTube, ensuring a steady stream of fresh assets to ship over 200 monthly. Translate testing frameworks into detailed briefs for editors and creators while recognizing performance patterns by analyzing weekly data on Hook Rate, Hold Rate, and ROAS. Rapidly prototype concepts using Canva or Figma and maintain a swipe file of competitor ads to flag new opportunities. Recognize creative and performance patterns by analyzing granular data weekly. If an ad works, immediately conceptualize five variations to extend its lifespan.
Required Qualifications
- 3–4 years of experience in performance marketing or creative strategy within a DTC or agency environment
- Digitally Savvy: You live and breathe TikTok, Reels, and YouTube Shorts
- You understand native behaviors, trends, and the 'lo-fi' aesthetic that drives trust
- You have an uncanny ability to predict shifts in consumer psychology based on creative within the market
- Data Literacy & AI: You aren't afraid of spreadsheets and leaning/using new AI tools
- You can look at a dashboard and understand why a creative asset failed or succeeded
- Project Management Mastery: You are highly organized and can manage dozens of assets across different platforms without letting details slip
Desired Qualifications
- BONUS: You know the secret formula to making scroll-stopping hooks on any social media platform
- BONUS: You can write pithy, persuasive ad copy and video scripts with direct-response urgency
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