Creative Strategist, Growth Marketing, Milan (12-Month Contract)
HybridMilan, Lombardy, Italy
Job Summary
Lead the creative flywheel for Canva's Italy market by owning the full creative cycle from research and briefing to production, editing, and analysis. Drive sprint cycles with regional and global teams while analysing performance dashboards to diagnose underperformance and design creative tests, lift studies, and attribution experiments. Define high-performing creative strategy across Meta, TikTok, Instagram, and emerging platforms, then brief and review creator content to ensure it is on-brand and platform-optimised. Bridge external creative partners and internal stakeholders to support conversion across the funnel through CRO initiatives. Work virtually with a hybrid arrangement in Milan, bringing genuine cultural fluency to every project.
Required Qualifications
- real, hands-on experience in creative strategy or performance marketing
- knowledge of what it takes to build creative that actually performs
- deep understanding of platform-native formats
- rigor about testing
- use of data to sharpen thinking
- genuine knowledge of the Italian market
- fluency in Italian
- fluency in English
- experience briefing and iterating creative in cross-functional sprints
- growth mindset
- analytical nature
- curiosity
- comfort with ambiguity
Desired Qualifications
- extensive experience in growth marketing with a focus on creative strategy across paid and organic social (Meta, TikTok, YouTube, Instagram)
- frameworks to test, learn, and scale platform-native creative
- confidence using performance dashboards, data tools, and measurement frameworks (including MMM and attribution) to drive decisions
- additional languages
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