Creative Strategist
$65,000–$75,000 year
HybridNew York City, New York, United States or New York, United States
Job Summary
Develop performance-driven concepts and execute them through original content, creator-led assets, and engaging paid social creative across multiple brands. Collaborate with Creative, Content, and Growth teams to write briefs, scripts, hooks, and shot lists while filming, designing, editing, and refining final assets including short-form video, on-camera content, and static graphics. Analyze ad-level performance data to document learnings and translate insights into new messaging angles, hooks, formats, and visual approaches. Maintain a backlog of testable concepts for weekly meetings, source and manage creators, and apply emerging social media and design trends to client campaigns. Use AI tools to accelerate ideation and iteration, ensuring all content aligns with brand identities and platform requirements.
Required Qualifications
- Bachelor's degree in Marketing, Media, Design, Advertising, Communications, or a related field
- 2-3 years of experience developing and producing short-form social or performance marketing content
- Experience using advertising performance data or creative insights to inform concepts and iterations
- Strong concepting and copywriting skills, including experience developing hooks, scripts, briefs, messaging angles, and shot lists
- Hands-on experience filming, designing, editing, and producing creative assets from scratch
- Proficiency in tools such as CapCut, Final Cut Pro, Adobe Creative Cloud, Figma, and/or Canva
- Strong understanding of design principles, social platforms, content formats, and paid media requirements
- Excellent communication, organization, and project-management skills
- A portfolio demonstrating both creative strategy and execution
- Required 1 day in office per week
Desired Qualifications
- Experience working directly with creators or influencers is preferred
- Comfort appearing on camera and recording voiceovers is strongly preferred
- Experience using AI tools to support and streamline creative production
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