Creative Strategist
Remote
Job Summary
Own end-to-end creative strategy for paid social portfolios across Meta and TikTok, defining messaging frameworks based on consumer psychology and performance data. Translate insights from historical testing and trends into clear strategic direction for video and static assets, conducting competitive research to identify scalable angles. Lead client conversations by presenting the "why" behind creative decisions and guiding iteration plans while managing QA for all assets. Mentor junior strategists and editors to ensure execution aligns with overarching brand goals and performance realities. Collaborate cross-functionally with lifecycle, copy, and design teams to shape cohesive cross-channel strategies.
Required Qualifications
- 3–5 years in paid social creative strategy, performance marketing, or brand strategy
- Agency side preferred
- Demonstrated experience building messaging frameworks and creative direction for video and static/animation ads on Meta and TikTok
- Experience working with performance data to inform creative decisions
- Some exposure to client-facing work — presenting strategy, fielding feedback, managing approvals
- Ability to translate performance data and testing learnings into clear creative direction
- Understanding of consumer psychology, archetypes, and platform-specific behavior
- Comfort identifying creative gaps and scalable angles from competitive research
- Working knowledge of tools like Meta Ads Manager, Meta Ad Library, TikTok Ads Manager, and ideally Magicbrief or a similar competitive intel tool
- Strong presentation skills can walk a client through the 'why' behind a creative decision, not just the 'what'
- Experience collaborating cross-functionally with copy, video/design, and lifecycle or media teams
- Comfortable giving structured feedback to editors/designers on creative execution against strategy
- Some experience mentoring or giving direction to junior team members
- Ability to manage QA and creative approvals process with attention to brand consistency and platform specs
Desired Qualifications
- Experience working with performance data to inform creative decisions (not just reporting on it)
- Experience working with performance data to inform creative decisions (not just reporting on it)
- Some exposure to client-facing work — presenting strategy, fielding feedback, managing approvals — even if not as the sole strategic lead
- Ability to translate performance data and testing learnings into clear creative direction
- Understanding of consumer psychology, archetypes, and platform-specific behavior
- Comfort identifying creative gaps and scalable angles from competitive research
- Working knowledge of tools like Meta Ads Manager, Meta Ad Library, TikTok Ads Manager, and ideally Magicbrief or a similar competitive intel tool
- Strong presentation skills can walk a client through the 'why' behind a creative decision, not just the 'what'
- Experience collaborating cross-functionally with copy, video/design, and lifecycle or media teams
- Comfortable giving structured feedback to editors/designers on creative execution against strategy
- Some experience mentoring or giving direction to junior team members (full people management not required)
- Ability to manage QA and creative approvals process with attention to brand consistency and platform specs
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