Creative Strategist
$75,000–$190,000 year
Remote
Job Summary
Creative Strategist at BM Digital owns end-to-end video production strategy for multiple brands, turning data and creative insights into high-performing short-form video ads. Responsibilities include developing creative strategies, writing scripts and copy for video and email campaigns, analyzing data from platforms like Meta Ads Manager and TikTok Ads Manager, researching consumer/product/competitor landscapes, collaborating with production teams, ensuring visuals align with strategy, providing feedback, iterating based on test results, and planning weekly account strategy. Requires 5+ years in paid social or direct response, strong written/verbal communication, data-driven decision making, project management, and proficiency with social platforms (Instagram, TikTok, Facebook), ad platforms (FB Ads Manager, TikTok, YouTube, Snapchat), and Google Suite. This is a full-time remote role with a compensation range of $75K-$190K USD inclusive of base, bonuses, and equity.
Required Qualifications
- 5+ years of relevant experience
- Paid social or Direct Response experience (work/writing samples are a big plus)
- Able to learn from training/examples and quickly execute new skills
- Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively
- Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions
- Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities
- Strong understanding of social media (frequency of platforms: Instagram, TikTok, Facebook)
- Experience with FB Ads Manager, and/or experience with other ad platforms including TikTok, Youtube, Snapchat
- Able to work comfortably across Google Suite (Gmail, Docs, Sheets, Slides)
- Ability to thrive in a fast-paced, deadline-driven work environment and adapt to evolving industry trends and best practices
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