Creative Marketing Specialist (Codefinity)
On-siteKyiv, Kyiv City, Ukraine
EXPIREDKyiv, Kyiv City, UkraineOn-siteFull TimeMedium
Full TimeMedium
Job Summary
Develop high-performing creatives for Meta to drive user acquisition by conducting competitive research and analyzing market trends. Formulate creative hypotheses based on performance data, then develop concepts for campaigns including video scripts, static designs, hooks, and messaging. Prepare structured briefs for designers and oversee production from concept to final delivery. Analyze test results for metrics like CTR, CPA, CPM, and ROAS to initiate iterations for successful assets. Explore and implement AI-powered tools to enhance productivity and creative output.
Required Qualifications
- 6+ months of experience in performance marketing, preferably with Tier1 markets
- Understanding of Paid Social (Meta) dynamics: formats, hooks, messaging, and platform specifics
- Ability to analyze key metrics (CTR, CPM, CPA, ROAS) and conduct competitive research
- Copywriting skills and knowing how to transform ideas into catchy headlines
- English level B1 (Intermediate) or higher
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