Creative Lead, Social
RemoteLondon, England, United Kingdom or United Kingdom
EXPIREDLondon, England, United Kingdom or United KingdomRemoteFull TimeSenior LevelSmall
Full TimeSenior LevelSmall
Job Summary
Set creative direction across owned channels and client campaigns, defining formats, hooks, and visual language that 500+ creators execute. Lead end-to-end creative delivery for tourism boards and hotel groups, turning weekly platform signals like saves and watch-through into immediate decisions. Invent, test, and retire vertical formats with written verdicts, while briefing independent creators to maintain authentic voices. Ship AI-assisted experiments monthly and establish edit standards with the editorial team. Present platform-native thinking directly to clients during pitches.
Required Qualifications
- 6+ years making and directing social-first content
- Experience briefing and directing independent creators
- Client-facing creative experience
- Deep fluency across the creator landscape
- Daily use of AI tools
- Able to work fully remote
- Working overlap across UK and Dubai teams
- International travel opportunity for shoots
Desired Qualifications
- Vertical work you can tie directly to performance, not just views
- A format or series you invented that others copied
- Proof you set trends, not just followed them
- Real fluency in platform behaviour
- A creator network you built or grew yourself
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