Creative Lead, Capital One Shopping (Remote-Eligible)
$161,500–$184,300 year
RemoteUnited States
Job Summary
Own and drive the creative vision and strategy for social, video, and display advertising to fuel user acquisition for Capital One's fastest-growing consumer product. Lead creative execution across mobile app acquisition campaigns, developing native-first concepts tailored for major channels. Establish and manage a robust content sourcing engine by collaborating with external creators, agencies, and internal teams to produce high-performing assets. Manage a high-volume creative pipeline, writing briefs, analyzing video metrics like hook rates and watch time, and collaborating with design teams to rapidly iterate on ad assets. Translate channel-specific performance data into clear creative insights and testing roadmaps while partnering with the Growth team and Brand team to align production with scaling targets. Audit active campaigns to ensure strict adherence to compliance processes within a highly regulated corporate environment.
Required Qualifications
- Bachelor's Degree or military experience
- At least 5 years of experience in digital marketing, performance marketing, or paid acquisition
- At least 3 years of experience driving creative strategy and execution for paid social, video, or display advertising channels
- At least 3 years of experience managing creative testing pipelines and partnering closely with paid media channel owners
Desired Qualifications
- At least 7 years of experience in digital marketing, paid media, or performance marketing
- Proven track record as a meaningful contributor to a successful mobile app's rapid growth through conversion-focused performance creative
- Deep hands-on experience designing winning performance creative for app-focused acquisition channels, specifically Meta, TikTok, and Reddit
- Expertise in sourcing and scaling ad content through diverse channels, including user-generated content (UGC), creator networks, third-party agencies, and internal studios
- Experience managing a high-volume performance creative pipeline, including writing briefs, analyzing video metrics (e.g., hook rates, watch time), and collaborating with design teams to rapidly iterate on ad assets
- Strong experience navigating strict compliance, legal, and risk frameworks within a highly regulated industry or corporate environment
- Excellent stakeholder management skills, with the ability to translate complex channel data into clear, high-level business insights and strategic roadmaps for executive leadership
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