Creative Director
$155,000–$175,000 year
Hybrid · Irvine, California, United States
Job Summary
Lead the creative vision and execution across five boutique fitness brands (StretchLab, YogaSix, Pure Barre, Club Pilates, and Body Fit Training). Oversee brand storytelling, creative strategy, visual identity, campaign development, content production, and franchise marketing across digital, social, retail, experiential, and studio channels. Translate marketing strategies into compelling concepts to drive awareness, acquisition, engagement, and retention. Direct integrated campaigns from concept to execution across digital, social, print, video, CRM, and studio environments. Partner with growth marketing to optimize creative performance, oversee seasonal campaigns, product launches, and brand partnerships. Lead photo/video production, develop scalable content systems, and ensure assets are optimized for performance across Meta, TikTok, YouTube, streaming, OOH, CRM, and web channels. Manage and mentor a multidisciplinary creative team, establish workflows and creative operations, and collaborate with franchisees and executive leadership on strategic initiatives. Ensure processes are efficient, scalable, and on-brand for national campaigns and local franchise marketing needs.
Required Qualifications
- Bachelor’s degree in Graphic Design, Creative Advertising, Marketing, Fine Arts, or related field.
- 10+ years of creative leadership experience in consumer brands, fitness, wellness, lifestyle, retail, or franchise organizations.
- Proven experience leading multi-channel creative campaigns for high-growth consumer brands.
- Strong portfolio demonstrating excellence in brand development, campaign execution, digital content, and storytelling.
- Deep understanding of social-first creative, performance marketing creative, and evolving digital trends.
- Experience managing creative teams and external agencies in a fast-paced environment.
- Strong communication, presentation, and stakeholder management skills.
- Proficiency in Adobe Creative Suite, Figma, creative workflow platforms, and production processes.
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