Creative Director
On-siteEl Segundo, California, United States
Job Summary
Define and scale Liquid I.V.'s creative vision, brand identity, and operating model. Translate business objectives into visual storytelling systems and evolve brand expression to remain culturally relevant. Own visual identity, verbal expression, and creative principles while developing scalable guidelines for internal teams, agency partners, and global markets. Lead a hybrid creative ecosystem by selecting agencies, managing scopes of work, and building workflows that eliminate duplication. Direct Tier campaigns, product launches, and innovation initiatives across retail, social, and digital commerce channels. Develop cohesive creative systems for packaging and innovation pipelines, ensuring alignment with regulatory requirements and market trends. Mentor a multidisciplinary in-house team across art direction, packaging, and digital design while establishing KPIs and performance metrics. Partner with senior leadership and cross-functional teams to align creative strategy with broader business objectives and drive commercial performance.
Required Qualifications
- 10+ years of progressive experience in creative leadership roles
- Proven experience leading high-performing in-house creative teams in a fast-paced, multi-channel environment
- Strong portfolio demonstrating excellence in art direction, brand identity systems, packaging design, and integrated campaign execution
- Deep understanding of digital marketing ecosystems, eCommerce platforms, and performance-driven creative development
- Strong strategic thinking and problem-solving skills, with the ability to connect creative decisions to business impact
- Experience leading hybrid in-house and agency creative ecosystems
- Deep understanding of social-first creative, creator ecosystems and platform-native storytelling
- Experience leading packaging, innovation and brand identity systems
- Strong understanding of DTC, retail, shopper marketing and omnichannel creative
- Demonstrated ability to manage multiple large-scale projects simultaneously while maintaining exceptional quality standards
- Exceptional communication skills and executive presence, with the ability to influence senior leadership and cross-functional stakeholders
- Bachelor's degree in Design, Fine Arts, Marketing, or a related field
- Candidates must be authorized to work in the United States without sponsorship
Desired Qualifications
- preferably within consumer goods, health and wellness, beverage, or lifestyle brands
- advanced degree
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