Creative Director - Fan Experiences
HybridMelbourne, Victoria, Australia
Job Summary
Lead end-to-end creative development of live sport experiences from initial briefing through to onsite delivery, shaping stadium presentation, fan festivals, and major events. Develop creative strategies and narratives for precinct activations and ceremonies while translating commercial objectives into fan-first concepts. Present ideas to clients and partners, ensuring concepts remain practical and viable alongside production teams. Guide multidisciplinary teams across Strategy, Design, Motion, and Technical functions, utilizing AI workflows and emerging technologies to accelerate ideation and production efficiency. Maintain high creative standards across concurrent projects while building trusted client relationships and expanding partnerships.
Required Qualifications
- At least five years' experience in Creative Direction, Experience Design, Sport Marketing or a related discipline
- Proven experience delivering live experiences from concept through to execution
- A strong understanding of live event production, technical requirements and operational delivery
- Experience leading multidisciplinary creative teams
- Exceptional presentation, storytelling and client relationship skills
- Experience using AI workflows, generative AI tools and emerging creative technologies
- The ability to balance creative ambition with production and commercial realities
- A proactive, collaborative and solutions-focused approach
Desired Qualifications
- Experience within sport, major events, entertainment, stadium presentation, fan engagement or a creative agency environment
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