Creative Director - Advertising
$170,000–$200,000 year
HybridCalabasas, California, United States
Job Summary
Lead conceptualization and execution of high-impact digital ad creatives across Facebook, Instagram, and other platforms while leveraging the company's proprietary AI ad producing platform. Establish creative guidelines aligned with brand identity, review and approve all ad creative before publication, and develop a consistent visual language that strengthens brand recognition. Analyze creative performance data to identify patterns, A/B test creative elements to determine highest-converting combinations, and collaborate with the performance marketing team to optimize creative based on ROAS metrics. Translate business objectives and customer insights into compelling creative strategies, develop a content calendar aligned with seasonal trends, and establish KPIs for creative performance. Present creative insights and recommendations to leadership, create reporting dashboards that showcase creative impact, and quantify the ROI of creative optimizations.
Required Qualifications
- 5+ years in digital marketing creative development, with significant focus on paid social channels (Facebook, Instagram)
- Proven track record optimizing e-commerce ad creative for conversion metrics (ROAS, CPA, CENTER)
- Experience leading creative development for multiple product categories or campaigns simultaneously
- Portfolio demonstrating successful performance-driven creative campaigns with measurable results
- Background in visual design or art direction with a strong aesthetic sensibility
- Proficiency with design software (Adobe Creative Suite, Figma, Canva)
- Understanding of digital ad specifications and best practices across platforms
- Knowledge of A/B testing methodologies and creative optimization
- Familiarity with marketing analytics platforms and performance data interpretation
- Basic video editing capabilities or experience directing video content
- Deep understanding of direct response and performance marketing principles
- Experience with e-commerce conversion funnels and customer journey mapping
- Knowledge of consumer psychology and visual persuasion techniques
- Ability to translate data insights into creative direction
- Understanding of platform-specific creative requirements and best practices
- Experience providing clear creative direction to designers and content creators
- Strong communication skills to articulate creative vision to stakeholders
- Interest in managing a high-throughput production environment
- Ability to balance creative integrity with performance requirements
- Experience collaborating with cross-functional teams (paid media, analytics, brand)
- Skill in managing creative resources efficiently to meet campaign deadlines
- Data-driven decision-making approach to creative development
- Ability to identify trends and patterns in creative performance
- Forward-thinking vision for evolving creative strategy based on results
- Understanding of competitive landscape and differentiation strategies
- Ability to connect creative decisions to business outcomes
- Candidates must be local to or willing to relocate to the Calabasas area
- 3 days onsite, 2 remote hybrid work model
Desired Qualifications
- Extra points if you embrace and have harnessed AI for creative purposes
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