Creative Content Strategist
Remote
Job Summary
Lead ideation for multi-channel campaigns, product launches, and evergreen initiatives while writing persuasive copy for webpages, thought leadership pieces, and video scripts. Formulate and execute strategies to optimize content for AI-driven search engines and voice search by re-architecting material into structured formats like FAQs and direct-answer modules. Audit and design content workflows to scale production using an agile framework, owning the content lifecycle from brief to deployment while leveraging tools like Asana and generative AI. Manage cross-functional stakeholders and interpret data to iterate on performance. This role sits at the intersection of content strategy and execution within a martech environment.
Required Qualifications
- 8+ years of experience in copywriting and content strategy
- Proven track record of delivering high impact campaigns and content deliverables
- Exceptional portfolio demonstrating versatile writing skills, conceptual thinking, and the ability to turn complex ideas into accessible, engaging narratives
- Proven experience developing fresh, innovative concepts that are differentiated and human
- Deep understanding of search engine evaluation, specifically how LLMs pull data
- Exceptional organizational skills with experience managing content calendars and cross-functional stakeholders
- Ability to interpret and leverage data to iterate and improve content performance
- Experience with WordPress
- Experience with Asana
- Experience with generative AI tools used for brainstorming and operational efficiency
Desired Qualifications
- Experience working in a fast-growth martech company
- Familiarity with ABM strategies
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