Creative Content Executive
On-siteHo Chi Minh City, Ho Chi Minh City (HCMC), Vietnam
Job Summary
Plan and develop creative content for mobile game products across Facebook, TikTok, Google Ads, and other advertising platforms. Generate advertising concepts and write scripts for video advertisements, playable ads, and marketing materials. Research market trends, competitor activities, and emerging formats to identify new creative opportunities. Collaborate closely with User Acquisition, Artist, Video Editor, and Product teams to produce creatives that support campaign objectives. Analyze the performance of existing creatives and provide recommendations to improve content effectiveness. Create content for App Store and Google Play listings, landing pages, and social media channels. Participate in brainstorming sessions to propose innovative concepts that improve key performance metrics such as CTR, CVR, and ROAS.
Required Qualifications
- Minimum 1 year of experience in Content Creation, Content Marketing, or a related role
- Strong creative writing skills with solid storytelling abilities
- Ability to analyze advertising creatives and translate insights into fresh and effective ideas
- Good aesthetic sense with strong visual thinking and an eye for colors, composition, and visual effects
- Good understanding of short-form content platforms and trends, including TikTok, Facebook, and YouTube Shorts
- Proactive mindset with strong creativity and a willingness to continuously learn and improve
- Ability to work effectively in a collaborative and fast-paced environment
Desired Qualifications
- Experience in the mobile gaming industry
- Basic understanding of color theory and design principles
- Knowledge of User Acquisition metrics such as CTR, IPM, CVR, CPI, and ROAS
- Experience using AI tools to support content creation and creative ideation
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