CRDN_Product Manager_Shanghai

Formulate and review corporate short and long-range plans, goals, and objectives for specific products. Conduct competitive product analysis, market research on consumer behavior, and determine the profitability and viability of new product enhancements. Develop production and marketing strategies to ensure effective product placement relative to market opportunity, working closely with product development throughout the entire life cycle. Provide advertising support to maintain core brand equity and serve as a technical adviser, demonstrating products and troubleshooting issues. Deliver and manage projects from design to implementation while adhering to policies, acting as a mentor to colleagues or directing lower-level professionals. Represent the organization as a primary contact for specific projects and initiatives, communicating with internal and external customers and vendors at various levels.