CPG Sales Director, Kehi & UNFI
On-siteChicago, Illinois, United States
Job Summary
Lead distributor sales strategies and drive profitable volume growth across KeHE and UNFI channels by identifying whitespace opportunities and executing actionable plans. Serve as the primary commercial owner for these relationships, overseeing planning, forecasting, and demand management while ensuring flawless promotion and new product launch execution. Build robust distributor forecasts using internal reporting tools and distributor systems to track inventory, sales performance, and promotional results. Collaborate cross-functionally with Sales, Supply Chain, and Finance to align strategies with commercial priorities, mentor account teams, and present performance insights to senior leadership. Requires 8–12+ years of CPG distributor experience, 40–50% travel, and proficiency in data analytics tools.
Required Qualifications
- 8–12+ years of progressive sales, distributor management, or commercial operations experience within CPG
- proven success managing distributor channels (e.g., KeHE, UNFI)
- driving business results
- Strong analytical and planning skills
- ability to build accurate forecasts
- ability to partner with cross-functional teams to execute strategies
- Demonstrated ability to build strong distributor partnerships
- ability to influence cross-functional teams
- Excellent written and verbal communication skills
- capable of presenting insights and recommendations clearly to internal and external stakeholders
- Proficiency in data analysis tools (Excel, BI tools)
- proficiency in distributor systems
- proficiency in CRM or sales analytics platforms
- Willingness to travel up to 40–50% for distributor business reviews, key meetings, and trade events
Desired Qualifications
- Experience driving distributor business growth within grocery, specialty, or multi-category CPG environments
- Strong network and existing relationships with KeHE and UNFI decision makers
- Track record of using data and advanced analytics to shape channel strategy and execution
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