CPG Marketing Director
On-siteBuena Park, California, United States
Job Summary
Develop and implement short-term and long-term category strategies for the Asian Foods category across US, Canada, and European markets in Club, Retail, and Food Services channels. Lead quarterly business reviews, present insights to leadership, and manage P&L targets by category and channel. Collaborate with Sales, SCM, R&D, and Operations to drive product innovation, resolve product issues, and align development processes with category strategy. Monitor product life cycles, analyze consumer satisfaction and competitor actions, and develop performance dashboards with metrics to support sales success. Oversee and lead a team while maintaining a strategic multi-year plan to support category growth and profitability. Requires bilingual Korean proficiency, 15+ years in CPG brand or product marketing, and an MBA preferred. Full-time role in Buena Park, CA.
Required Qualifications
- Bachelors degree in Marketing, Advertising, or Business Administration
- 15+ years of experience in brand or product marketing
- 5+ years in a Marketing Director/Senior Brand Manager role within the CPG
- Strong problem-solving skills
- adaptability to work within ambiguity
- Proven ability to build relationships cross-functionally
- ability to meet deadlines
- Ability to travel as needed
- Bilingual in Korean
Desired Qualifications
- MBA
- experience within the CPG (food industry)
- Proficient in MS Office, especially Excel and PowerPoint
- experience with IRI, Nielsen, and Spins
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