CPA Channel Assistant Manager/Channel Manager, MT
Hybrid · Ho Chi Minh City, Ho Chi Minh City (HCMC), Vietnam
Job Summary
Lead the MT channel's commercial strategy end-to-end, including Joint Business Planning, translating core Marketing campaigns into actionable MT activities, and overseeing forecast, budget management, and ROI evaluation. Drive in-store excellence with KPI tracking, manage promotions and NPD launches, and collaborate with Sales, Brand, and Leadership to unlock growth for Mondelēz Vietnam. Hybrid work arrangement (3 days in office, 2 days from home) and close coordination with Key Accounts and cross-functional teams to deliver annual targets.
Required Qualifications
- Modern Trade Expertise: Proven experience in Trade Marketing, Category Management, or Key Account Management handling the Modern Trade (MT) channel within the FMCG sector.
- Commercial Leadership: Experience leading business planning, building sales quotas, and driving strategic channel building blocks.
- Financial & Process Acumen: Strong capability in managing commercial budgets, P&L inputs, and navigating corporate procurement and governance systems.
Desired Qualifications
- Experience in Trade Marketing
- Category Management
- Key Account Management
- FMCG experience
- Budget management
- P&L
- Stakeholder influence
- Hybrid work familiarity
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