Country Manager - Thailand
On-siteBangkok, Bangkok, Thailand
Job Summary
Deliver financial targets including NSV, Gross Margin, Operating Profit, Market Share, and Cash Flow while developing and executing Thailand's commercial strategy aligned with regional priorities. Accelerate premiumization across On-Trade and Off-Trade channels by building long-term strategic partnerships with key customers, distributors, and route-to-market partners. Lead commercial execution excellence through world-class sales fundamentals, drive pricing and revenue growth management, and optimize the portfolio. Develop and coach a high-performing, diverse team while fostering cross-functional collaboration with Regional and Global teams to ensure strong governance, compliance, and responsible business practices.
Required Qualifications
- 12–15+ years of commercial leadership experience within FMCG, consumer goods or beverage alcohol
- Demonstrated success leading P&Ls and delivering sustainable commercial growth
- Strong experience across Sales, Customer Marketing and Route-to-Market
- Proven ability to lead and inspire teams within a matrix organisation
- Excellent commercial acumen, negotiation and stakeholder management skills
- Experience working with distributors and key national accounts
- Strong analytical, strategic thinking and execution capabilities
- Fluent English
- Entrepreneurial mindset with a passion for winning
- Consumer and customer obsessed
- Resilient and comfortable leading through ambiguity and change
- Collaborative leader who develops talent and builds inclusive teams
- Courage to challenge the status quo and drive transformation
- High integrity and strong personal accountability
- Growth mindset with the ability to influence at all levels
- Strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become
- High levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- Deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
- Consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others
- Think critically to penetrate complex problems and expand the possibilities by making fresh connections
- Think strategically whilst being execution focused and bring creativity to the challenges you're presented with
- Deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change
- Growth and learning mindset: ready to test, stumble, learn and apply from experience
Desired Qualifications
- Thai language capability
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