Corporate Gifts Marketing Specialist

Execute strategic email and social marketing programs, develop sales collateral (including sales tools, sales kits, product collections) in collaboration with creative, digital, and product teams to ensure Maui Jim brand compliance. Support Marketing Manager, Specialty Channels and Director of Sales, Corporate Gifts with planning and executing strategic marketing initiatives. Conduct market research and trend analysis to identify opportunities and inform marketing strategies. Maintain the annual marketing communications project and content plan, align resources to business goals. Coordinate Corporate Gifts communications for internal and external audiences, including writing and editing copy for marketing and sales team use. Partner with sales leadership to understand marketing needs and help refine goals, budget priorities, and promotional activities. Manage digital assets, content management systems, and marketing automation platforms, including Salesforce Marketing Cloud. Monitor and optimize email campaign performance through reporting and analysis of metrics such as click-through rates, conversion rates, and other campaign results. Support lead generation initiatives and help guide prospects through the sales funnel. Manage online presence, including website content, SEO, SEM/PPC, videos, email campaigns, blog content, and social media, working with relevant internal and external partners as needed. Support trade shows, FAMs, and other marketing activations. Limited travel to promotional and sales events.