[Corporate Brand Div.] Brand Planning Manager (5년 이상)

Develop KRAFTON's mid-to-long-term enterprise brand direction, positioning, and core messaging systems aligned with business strategy. Lead the derivation of global brand strategy agendas and execution roadmaps while establishing cross-company policies and standards for brand communication. Analyze global gaming and entertainment industry trends, competitor strategies, and target market segments to identify differentiation opportunities and enhance brand competitiveness in Western and emerging markets. Align organizational culture with Vision & Values across the content value chain from investment to live operations.