Copywriter
HybridPewaukee, Wisconsin, United States
Job Summary
Write product descriptions, web copy, ad copy, and email campaigns for a consumer-facing audience of around 10,000 end users, plus longer-format B2B trade letters and communications. Create and manage content for 40+ social media channels across the brand's various product lines. Maintain two distinct brand voices: an approachable, sailing-savvy tone for the marine/sailing side and a precise, compliance-first tone (OSHA, technical specs) for the safety and rescue side. Work from creative briefs to translate strategy into copy for defined audiences across web, social, and ad channels. Partner with the creative and marketing team on campaigns from concept through execution.
Required Qualifications
- 2+ years of copywriting experience
- Comfortable managing high-volume, high-variety content output with minimal day-to-day direction
Desired Qualifications
- Experience writing for both B2C and B2B audiences
- Sailing knowledge or experience
- Experience writing technical or compliance-driven copy (safety, spec sheets, industry regulations)
- Social media content experience across multiple channels/platforms
- Background or personal interest in sailing, boating, or outdoor/marine industries
- Self-starter who can take a creative brief and run without needing to be told what to do next
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