Copywriter
$15,600–$19,200 year
RemoteUnited States
Job Summary
Write and optimize high-converting landing pages, sales pages, and lead generation funnels across healthcare, restaurants, fitness, e-commerce, SaaS, and B2B industries. Develop messaging tailored to TOFU, MOFU, and BOFU stages while collaborating with marketing and design teams to align copy with visual goals. Craft cold outreach emails, nurture sequences, newsletters, and promotional campaigns, then continuously optimize subject lines and CTAs based on performance metrics. Support paid advertising on Meta, Google, and LinkedIn by refining hooks and messaging frameworks through A/B testing. Conduct audience research, competitor analysis, and SEO-aware copy creation to strengthen overall campaign performance and drive measurable business results.
Required Qualifications
- 3+ years of experience in copywriting, conversion-focused marketing, or digital marketing
- Strong portfolio showcasing: Landing pages, Sales pages, Email campaigns, Funnel copy, Conversion-focused marketing content
- Experience writing for B2B and/or B2C audiences
- Strong understanding of direct-response copywriting principles
- Excellent written and verbal English communication skills
- Ability to adapt tone, messaging, and brand voice across industries
- Familiarity with conversion metrics, campaign optimization, and performance-driven marketing
Desired Qualifications
- Experience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel
- Experience supporting paid advertising campaigns
- Strong understanding of TOFU, MOFU, and BOFU funnel strategies
- Knowledge of SEO and search intent optimization
- Experience with A/B testing and Conversion Rate Optimization (CRO)
- Familiarity with AI-assisted copywriting tools and workflows
- Experience writing for: SaaS, E-commerce/DTC brands, Healthcare, Restaurants, Fitness, Professional services, Local service businesses
- Experience writing UGC or Video Sales Letter (VSL) scripts
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