Copywriter
Remote · Pakistan
Job Summary
Performance-driven Copywriter who writes landing pages, email campaigns, nurture sequences, paid ad copy, and funnel messaging; collaborates with marketing to develop high-converting campaigns across healthcare, restaurants, fitness, ecommerce, and professional services; focuses on messaging that drives conversions, engagement, and customer acquisition; responsibilities include crafting landing-page, funnel, and lead-gen copy; developing audience-stage messaging; optimizing CTAs, positioning, and conversion flow; writing cold outreach emails, nurture sequences, newsletters, lifecycle campaigns; supporting paid campaigns across Meta, Google, LinkedIn and other channels; performing audience research, SEO-aware content, and A/B testing to improve CTR, CVR, and open rates; analyzing performance and iterating copy based on data; collaborating with designers and marketers to align visuals and messaging; applying strong fundamentals of direct-response copywriting and CRO.
Required Qualifications
- 3+ years of copywriting, conversion-focused marketing, or digital marketing
- Strong portfolio showcasing landing pages, email campaigns, and conversion-focused copy
- Experience writing for B2B and/or B2C audiences
- Strong understanding of direct-response copywriting principles
- Excellent English communication and writing skills
- Ability to adapt tone and messaging across industries and audiences
- Familiarity with conversion metrics and campaign optimization
Desired Qualifications
- 3+ years of copywriting/digital marketing experience
- Strong portfolio showcasing landing pages, email campaigns, and conversion-focused copy
- Experience writing for B2B and/or B2C audiences
- Strong understanding of direct-response copywriting principles
- Excellent English communication and writing skills
- Ability to adapt tone and messaging across industries and audiences
- Familiarity with conversion metrics and campaign optimization
- Experience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel
- Experience supporting paid advertising campaigns
- Understanding of funnel stages (TOFU/MOFU/BOFU)
- SEO and search intent optimization experience
- Experience with A/B testing and CRO principles
- Familiarity with AI-assisted copywriting workflows and tools
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